Retail real estate – a new era: small shops, burgers in Pyatiorochka, augmented and virtual reality in GUM
R2 Asset management specialists analyzed the situation on the retail real estate market in the first quarter of 2021.
Stores and shopping centers in the fight for the buyer enthusiastically change the formats of trade, offering new services in addition to the sale of goods, optimize, transform the area. Analysts of R2 Asset Management summed up the results of the first quarter of 2021 in the retail real estate market and noted a number of innovations that were a response to last year’s covid measures.
Flexibility and multi-functionality become the most important tools for expanding the clientele, bringing it out of quarantine hibernation. Moreover, it is necessary to compete with online trading, which, on the contrary, has increased its share over the past year – to compete or join online platforms, combining online and offline trading. Almost all retailers somehow revise their concepts of development and survival and go to great lengths to attract customers, to return them to the retail space.
So, it can be considered market event testing network “Magnit” stores and kiosks with total area 18 sq. m. In such a small “Studio” presents 650 trade names, is an example of the head of the Department of analysis and evaluation Asset Management R2 Yekaterina Shenina.
X5 Retail Group also surprised to cooperate with the “McDonald’s”: in “Pyatiorochka’s” were the fast-food restaurants. Another direction is an attempt to combine modern technologies of remote sales with offline sales. It is not surprising that grocery chains continue to expand online commerce, which has worked well in the era of quarantine-creating both their own sites and integrating with existing players. Of the last neophytes – “Azbuka Vkusa” decided to sell its products through the online store OZON. The Bosco di Ciliegi group of companies decided to make a better leap into the virtual world – the company is creating an application for smartphones, whose users will be able to view products in a certain GUM store in augmented reality and buy them. The pilot of the virtual GUM will be launched at the end of 2021.
